Dr. Lo: The Solution to Your Resolution – Loosen Bros. USA Monthly Newsletter

Dec 29, 2023 | Dr. Loosen, Maximin Grunhaus, Robert Weil, Wittmann, Zilliken, Dr. Lo Alcohol-Removed Rieslings, Loosen Bros., Featured

Happy New Year! The time for goal setting and resolutions is here and it’s no surprise that health is at the forefront of consumer minds. As more and more people look to start the year off on a healthy note, non-alcoholic beverage sales will enter their longest sustained period of purchasing, fueled in part by Dry January—the social movement encouraging alcohol moderation that has continued to gain traction year over year. With the Dr. Lo Alcohol-Removed Rieslings, your commitment to health in the New Year will be stress-free and delicious! Whether you’re participating in Dry January or just looking to moderate after the holidays, you don’t have to compromise on taste or quality.


Non-Alcoholic Rieslings for the Uncompromising Palate

Dr Lo Sparkling Riesling and Still Riesling close-up shot of labels

Two ways to enjoy Dr. Lo – with or without bubbles!


Dr. Lo is a superior-quality, non-alcoholic wine that captures the vibrant character of Riesling from Germany’s Mosel Valley. With no added sugar or fruit juice, and its striking blue label, Dr. Lo shines on the palate and stands out on the shelf. It is a delicious, guilt-free wine that pairs perfectly with any occasion and any lifestyle. Produced by the same team of brothers—Erni and Thomas Loosen of the renowned Dr. Loosen estate—who make the top-selling Loosen Bros. Dr. L Riesling, currently the number one Super-Premium Riesling in the American market.

Today’s consumers are shifting their lifestyle choices to healthier and more sustainably produced products, regardless of the health-kick trend that starts the year. Not to mention, younger consumers are drinking less alcohol overall than other generations. Alcohol-removed wine meets this new consumer demand; thus, catapulting its growth in the market. Nielsen reports that “between August 2021 and August 2022, total dollar sales of non-alcoholic drinks in the US stood at $395 million, showing a year-on-year growth of +20.6%.” There can also be great health benefits that come from putting a pause on alcohol: better sleep, increased energy, weight loss, lower blood pressure, and even lower cholesterol levels.


Dr. Lo Riesling is Featured in The Guardian!

In an article about the current state of the non-alcoholic wine market, the Dr. Lo Alcohol-Removed Riesling with Bubbles was featured as a top wine! Read the full article, here.

Dr Lo Riesling With Bubbles Label 1 1NV Dr. Lo Alcohol-Removed Riesling with Bubbles

“Perhaps because they’re used to working with lower alcohol levels in many of their ‘normal’ wines, German winemakers have really taken to nolo. Here’s another top name from the country, Dr. Loosen, with a sparkler that hits an authentic Sekt-like spot.”






James Suckling Top 100 Wines of Germany 2023

JS Top 100 Germany 2023 2


Each year James Suckling releases Top 100 Wines lists celebrating the great diversity of wines across the world. A record-breaking 39,000 wines were reviewed in 2023 by the tasting and editorial team. Wittmann, Robert Weil, Dr. Loosen, Maximin Grünhaus, and Zilliken stood out from all of the other producers in Germany earning them spots on the Top 100 Wines of Germany 2023 list. See the full list, here.

A Portfolio of Excellence

#4 – 2022 Wittmann Morstein Riesling GG [99 points]

#12 – 2022 Robert Weil Monte Nostrum Riesling [99 points]

#13 – 2017 Dr. Loosen Erdener Prälat Riesling GG Réserve [99 points]

#38 – 2022 Maximin Grünhaus Abtsberg Riesling GG [97 points]

#67 – 2022 Wittmann Kirchspiel Riesling GG [98 points]

#70 – 2022 Dr. Loosen Erdener Treppchen Riesling GG [97 points]

#79 – 2022 Zilliken Rausch Riesling Diabas [96 points]

#92 – 2022 Robert Weil Kiedrich Gräfenberg Riesling GG [97 points]

#95 – 2022 Maximin Grünhaus Abtsberg Riesling Superior [96 points]